¿Qué se le ofrece?
- item_info: "What Can I Do for You?"
MUAC (Museo Universitario Arte Contemporáneo)
Performative mediation
Mexico
2018
- description: In ¿Qué se le ofrece? (What Can I Do for You?), we altered the rules of the Museo Universitario de Ciudad de México to allow a mobile café to open at the museum’s entrance. This simple gesture redefined the threshold between the institution and public space, turning an overlooked area into a site of interaction, reflection, and exchange.
The café functioned as an informal meeting point where conversations emerged naturally, guided not only by the aroma of coffee but by a series of altered mediations—situations designed to shift the way visitors perceived the exhibitions and the architecture of the museum. These mediations encouraged a more open, fluid, and personal engagement with the space, blurring the lines between audience, institution, and artwork.
This action was carried out in collaboration with the museum’s mediation team, whose role extended beyond traditional educational practices to embrace performative and participatory elements. Axel Arroyo, acting as both barista and mediator, became a central figure in this experiment, embodying the intersection between hospitality, dialogue, and artistic intervention. Through each interaction, the act of serving coffee transformed into an opportunity for storytelling, questioning, and collective meaning-making.